Personalisation in finance used to mean reacting when a client asked for something. Today, clients expect you to anticipate their needs in real time. They want advice that reflects their preferences and goals without delays.
This expectation is hard to meet. Institutions face pressure from significant administrative tasks, and limited resources. Advisors often spend more time on processes than on building relationships.
With AI-driven automation offered by Gambit, financial institutions can scale proactive advice. Every client can receive personalised recommendations, and every advisor can focus on meaningful conversations.
The pressure on financial institutions is growing. Clients expect more and competitors are moving faster. Proactivity has become the standard against which clients compare you.
Wealthy clients in Europe no longer accept generic advice. They want digital tools that work around the clock, but they also want human reassurance when making big financial decisions.
Reports show a clear shift toward behavioural personalisation. This means going beyond standard profiling to understand how clients think, what influences their decisions, and how they want to interact. When institutions get this right, clients feel seen and understood, not processed (1).
Neo-banks and robo-advisors are winning clients with speed, low cost, and simple digital experiences.
The global robo-advisory market is predicted to grow from USD 10.9 billion in 2025 to USD 69.3 billion by 2032, at a rate of 30 per cent per year (5).
This trend puts pressure on traditional players to raise their digital standards while keeping the human value that clients still want.
The conclusion is clear. Institutions must deliver advice that is always available, always relevant, and always personal :. they must show that advisors can do what technology alone cannot: build trust and guide clients through complex choices.
Advisors need tools that give them time back while helping them serve clients in a more personal way. Gambit’s AI and automation solutions do exactly that. They simplify administration, prepare advisors with the right information, and allow institutions to act before clients ask.
a) Smart Onboarding & ProfilingUses AI-powered questionnaires and investment profiling.
Captures client preferences on risk, and financial goals from the very first interaction.
Prepares advisors ahead of meetings with consolidated insights, reminders, and clear to-do lists, so time with clients is focused and productive.
Gambit’s Portfolio Optimiser creates customised recommendations for each individual using proprietary algorithms.
Makes sure portfolios reflect client goals and preferences, rather than generic models.
Reduces the manual workload for advisors and makes personalisation possible across a larger client base.
Combines AI-driven insights with advisor expertise to strengthen decision-making.
Advisors remain the trusted face for clients and are supported by tools that simplify analysis and reduce administrative tasks.
This balance helps advisors stay focused on relationships while still delivering accurate, timely recommendations.
Provides continuous rebalancing and proactive portfolio adjustments.
Helps institutions convert transactional, execution-only relationships into long-term advisory partnerships.
Offers clients the reassurance that their portfolio is managed actively in line with their profile and preferences.
When institutions use AI and automation to support advisors, the impact on client relationships is clear.
Faster response times: Clients receive updates and answers quickly, which shows that their needs matter.
Hyper-personalisation at scale: Advisors can deliver portfolios and recommendations that reflect individual goals across thousands of clients.
Proactive nudges: Advisors can act before clients ask, whether it is about market changes, life events, or sustainability preferences.
Stronger trust and loyalty: Clients feel understood. They see that their advisor knows them better than their competitors.
AI-driven automation delivers clear benefits that apply across wealth managers, retail banks, life insurers, and asset managers. Each industry may face different pressures, but the outcomes of proactive advice are the same.
Deeper client trust: Personalised advice that arrives proactively shows clients they are understood.
Competitive positioning: Institutions can keep pace with fast-moving robo-advisors and neo-banks. Clients get the digital service they expect without losing the human connection.
Broader access to personalisation: AI makes it possible to tailor advice to thousands of clients at once.
New opportunities for growth: Proactive advice opens the door to new products and services, such as ESG-aligned portfolios, discretionary management, and direct-to-retail distribution.
Gambit stands out because our solutions are designed to deliver proactive advice, while keeping clients at the centre of the journey.
Gambit provides white-label solutions that allow banks, insurers, and asset managers to offer proactive advice under their own name. Clients continue to interact with the brand they know and trust, while Gambit powers the experience in the background.
Our modular APIs make it easy to connect Gambit solutions with existing platforms. This reduces implementation time and cost and helps institutions expand their services faster.
Every integration is backed by security checks that are reviewed by both external auditors and client security teams.
Tools like the Portfolio Optimiser and Advisor-Guided Solution prepare advisors with the right insights and deliver personalised recommendations. Advisors can spend more time building relationships, while AI supports them in the background.
Gambit has worked with institutions of all sizes, from private banks to large insurers. Our experience across different markets and regulatory environments means we know how to adapt solutions to fit local needs without losing quality.
Every element of Gambit’s technology goes through external audits and client security reviews.
As part of the BNP Paribas Asset Management Group, Gambit also benefits from high-grade cybersecurity frameworks. This commitment makes sure that both institutions and their clients can count on our systems with confidence.
Bottom Line
Gambit equips institutions with the tools to strengthen engagement through automation and AI. Our solutions reduce the administrative load and make it possible to deliver personalised advice at scale.
Every solution we create anticipates. That is how we help our partners build trust and support long-term client success.
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