Article published in l'Agefi on 8 June 2020.
Since its launch in 2017, the Birdee robo-advisor has set itself the goal of making the investment accessible to the greatest number of people. It has reached a new milestone with the significant lowering of its entry threshold.
From 12 June, it will be possible for private individuals to subscribe online to one of the 14 savings offers on the Birdee platform starting at €50. Until now, this minimum investment amount has been set at €1,000. This investment threshold of €50 is now among the lowest offered by the robo-advisors and will be offered to savers unconditionally. Beyond the initial payment of €50, no minimum amount will be required for additional payments.