Pension reform: your digital tools at the service of your customers

As we navigate our way through an ever-changing world, it's essential that financial institutions recognize the importance of talking to their customers about retirement, and adapt their digital tools accordingly.

Retirement is a phase of life that requires careful planning. Unfortunately, too many people reach retirement age without having taken the necessary steps to guarantee their future financial security. As financial institutions, you are in a privileged position to help your customers understand retirement issues and make informed decisions. Here are 3 reasons why you should invest in optimizing your digital tools to serve your customers...

Active seniors: at the heart of your services

Following the baby boom of the 50s, the senior population is growing rapidly. An intergenerational pivot is opening up for them, with the aim of preparing for their own retirement, helping their children to grow up better and helping their elders to age better.

Senior citizens have specific needs in terms of preparing for retirement, which can be grouped into three essential categories: their activities, their family and their income. As they approach this stage of life, many questions arise, arousing both excitement and apprehension. They wonder what their life plans will be in retirement, how best to care for their families, and how to meet their financial needs. What's more, they're looking for ways to optimize their assets to guarantee security and peace of mind during these years.

The question of income is a legitimate concern for senior citizens, who are looking to ensure financial stability during their retirement. They are thinking about how to manage their finances efficiently, optimize their savings and take into account their future expenses. This is an opportunity for them to explore the different income options available, such as retirement pensions, investments or insurance in place during their working lives. Sometimes, it's also at this stage of their lives that they receive an inheritance.

Optimizing their wealth is another key concern. They want to understand how best to manage their property and assets, taking into account possible inheritance, tax aspects, estate planning and protecting their wealth for future generations.

Faced with these many questions, it's essential to offer seniors the right advice, resources and services to help them prepare for retirement, taking into account their personal aspirations, family values and financial needs.

Understanding your customer’s mindset: Retirement as a life transition 

To truly support your customers through their retirement journey, it's vital to understand that this phase is not just a financial decision but a lifestyle shift.  

While spreadsheets and projections are important, what people really want are answers that reflect their real-life concerns: “Can I afford to travel?” “Will I outlive my savings?” “What happens if I need long-term care?” 

Financial institutions that recognise these emotional and practical concerns are best placed to build stronger, more lasting relationships. When you go beyond the financial aspect of your customer and try to envision the years ahead, you become a partner in their future. 

This is at the heart of how to help customers with retirement planning: by combining data-driven tools with empathetic guidance tailored to each life stage. 

💡 France's pension reform: the sobering figures

Did you know that in 1970, there were 4 working people for every retired person? By 2023, this figure has dropped to just 1.7 working people per retiree. By 2070, there will be less than one working person for every retired person.

Acting with your customers today, to ensure comfortable living for tomorrow

Accompanying your customers at the right moments to become their trusted partner for the long term. That's the goal of every financial institution. But taking the right turn by being the trusted bank to turn to for all financial matters is not always easy, especially when it comes to the anxiety-inducing subject of retirement.

That's why it's essential to stand out from the crowd by offering ever more sophisticated services, so as to be at the heart of market trends, in tune with your customers' expectations and, above all, at the cutting edge of technology in terms of retirement planning.

But how can you provide answers to their questions about a financial future that may sometimes seem uncertain?

Using retirement investment strategies to empower decision-making 

As the financial landscape grows more complex, customers often feel overwhelmed by the sheer number of options available. This is especially true when it comes to retirement investment strategies, where risk tolerance, life expectancy, inflation, and tax implications must all be balanced. 

Providing clarity is key. Digital tools that incorporate retirement-specific algorithms, risk modelling, and scenario simulations allow the financial advisor to place itself at the heart of the journey by comparing  based on different savings behaviours or asset allocations.  

When well integrated into your advisory services, these strategies also give you, as a financial provider, insight into evolving needs, opening doors to new opportunities for engagement and cross-service integration.

Leverage and evolve your existing digital tools

One of the most effective ways of communicating with your customers is to take advantage of modern digital tools. The majority of people are now permanently connected, and they expect to be able to access their financial information and advice anytime, anywhere.

By adapting your digital tools to include retirement-specific functionality, you can offer your customers a personalized and relevant experience to enable them to:
- track their retirement savings,
- access educational resources thanks to your expert advice,
- simulate investment strategies to make informed decisions to secure their financial future.

Financial advisor retirement tips: Blending human expertise with digital intelligence 

While digital solutions play a pivotal role in scale and accessibility, the human element of financial advice remains irreplaceable. Many customers still rely on their financial advisors to make sense of the bigger picture, especially when emotions and uncertainty run high. 

This blend of accessibility and expertise, provided faster with digital tools, ensures that your customers feel supported throughout their retirement journey, without waiting for an in-person meeting. 

To ensure this transition, Gambit's teams work with you to create innovative tools, from simulation to retirement planning. 

Bringing it all together: A unified experience 

Ultimately, the goal is to create a seamless experience where customers feel seen, understood, and guided. 

That’s why now is the time to rethink how to help customers with retirement in a more holistic, tech-enabled way. From income tracking to estate planning, your digital tools must anticipate needs, personalise content, and evolve alongside customer expectations. And in doing so, you help them live it to the full.